As Taylor Swift announces her new album, The Life of a Showgirl, all that goes into it behind the scenes showcases her ability to blend creative vision with strategic IP management seamlessly. This is the complete breakdown of her branded universe. With over 400 trademarks globally, she safeguards her name, song and album titles, tour names, and even the names of her cats. This strategy empowers her brand, protects her legacy, and sets a precedent for artists worldwide to treat IP as essential to creative and commercial success.

As generative AI transforms music creation, researchers and artists push for fairer systems to trace influence, license training data, and ensure musicians are compensated for their contributions.

Music creators are urged to take control of their metadata to ensure fair compensation and protect their rights in the evolving music industry.

This year, World Intellectual Property Day (April 26), was all about the creators, innovators, and entrepreneurs who bring music to life.

Matt Chiu, a Singaporean inventor, created the Hanabii pacifier with petal-like silicone wings that protect it from dirt and germs, offering a hygienic and aesthetic solution for parents.

After Hurricane Otis and Hurricane John devastated Acapulco, UNESCO organized workshops to rebuild communities through culture and empathy, while preserving the city's rich Afro-descendant heritage.

The "Stories of Us" sculpture exhibition at the United Nations features five "talking drums" celebrating resistance, unity, and Afro-descendant communities' journey from roots to emancipation.

Medical technology innovations, from AI diagnostics to 3D-printed implants, are transforming healthcare, with intellectual property playing a crucial role in bringing these advancements to market.

One year after the black flags of Daesh were lowered over Mosul, UNESCO launched the "Revive the Spirit of Mosul" initiative, a story of hope and resilience showcasing the power of international cooperation.

Safeguarding Holocaust history from AI distortions and misinformation is imperative, as UNESCO warns of potential antisemitic consequences without ethical integration of AI principles.

Experience a 360° virtual exhibit about intellectual property and traditional knowledge, traditional cultural expressions and genetic resources.

UNESCO’s Global Report, Re|Shaping Policies for Creativity highlights why culture and creativity are the heartbeat of societies and how policies can support their ability and ability to create. 

The World Meteorological Organization congratulates its winners of the 2024 Calendar photo competition based on the theme: At the frontline of climate action.

British filmmaker Lee Shulman's “The Anonymous Project” has been collecting films and slides taken by unknowns around the world and exhibiting selections in London, New York, Paris and Seoul. Many of the images represent when color photography was becoming widely available. Deprived of their original meaning, they nevertheless transmit an unexpected emotion, fantasy and aesthetic force. The one thing UNESCO is sure of, is that the pictures were taken between 1950 and 1980. Their vintage colours and gelatin-silver grain give off a curious air of innocence – and melancholy.

One in three people will get cancer in their lifetime, highlighting the importance of early detection - when the cancer is more treatable and curable. A hyper-sensitive blood test developed by Lucence, a precision oncology company, promises to make early detection a reality. Through its ground-breaking technology, Lucence is working to improve cancer care and cure rates through a simple blood test. Dr. Min-Han Tan, Founder and CEO of Lucence, talks to WIPO about his company’s commitment to saving the lives of cancer patients around the world through earlier detection of the disease.