As Taylor Swift announces her new album, The Life of a Showgirl, all that goes into it behind the scenes showcases her ability to blend creative vision with strategic IP management seamlessly. This is the complete breakdown of her branded universe. With over 400 trademarks globally, she safeguards her name, song and album titles, tour names, and even the names of her cats. This strategy empowers her brand, protects her legacy, and sets a precedent for artists worldwide to treat IP as essential to creative and commercial success.
WIPO
As generative AI transforms music creation, researchers and artists push for fairer systems to trace influence, license training data, and ensure musicians are compensated for their contributions.
From a mother’s struggle to an international brand, Tammy Rant, founder of Tushbaby revolutionized babywearing through thoughtful design, global trademark protection, and a commitment to supporting parents everywhere.
Music creators are urged to take control of their metadata to ensure fair compensation and protect their rights in the evolving music industry.
This year, World Intellectual Property Day (April 26), was all about the creators, innovators, and entrepreneurs who bring music to life.
Matt Chiu, a Singaporean inventor, created the Hanabii pacifier with petal-like silicone wings that protect it from dirt and germs, offering a hygienic and aesthetic solution for parents.
Medical technology innovations, from AI diagnostics to 3D-printed implants, are transforming healthcare, with intellectual property playing a crucial role in bringing these advancements to market.
The future of transportation is being shaped by climate change and breakthrough technologies, creating sustainable and efficient modes of travel. As innovations like driverless cars, electric vehicles, and space tourism emerge, understanding these advancements is crucial for shaping policies and personal choices in transportation.
The World Intellectual Property Organisation Technology Trends 2025 report on the Future of Transportation dives into the transformative changes reshaping the transportation sector.
Yakwetu is transforming Kenya's film industry by disrupting piracy through a legitimate pay-as-you-go streaming model that supports local creators and combats the illegal copying of content.
International sports events attract millions of fans worldwide, who eagerly tune in to watch their favorite teams and athletes compete. However, illegal streaming of these events not only harms athletes and broadcasters but also undermines the experience for fans. By choosing to watch through official channels, you help ensure that everyone involved—from the athletes who dedicate their lives to the sport to the broadcasters who bring the games to you—can benefit fairly.
Respecting copyright and supporting legitimate streams ensures that the excitement and integrity of the sport are preserved for all to enjoy.
Experience a 360° virtual exhibit about intellectual property and traditional knowledge, traditional cultural expressions and genetic resources.
Nowadays, everybody should be IP aware regardless of gender, in support of WIPO’s theme “Women and IP: Accelerating Innovation and Creativity” Inglot cosmetics highlights.
One in three people will get cancer in their lifetime, highlighting the importance of early detection - when the cancer is more treatable and curable. A hyper-sensitive blood test developed by Lucence, a precision oncology company, promises to make early detection a reality. Through its ground-breaking technology, Lucence is working to improve cancer care and cure rates through a simple blood test. Dr. Min-Han Tan, Founder and CEO of Lucence, talks to WIPO about his company’s commitment to saving the lives of cancer patients around the world through earlier detection of the disease.